How Grameen Bank uses peer pressure

Grameen USA says that they will become a self-sufficient company by 2013. That is really saying something during this time of tight credit markets and failing financial institutions. Grameen Bank is the first of the microcredit lenders begun by Muhammad Yunus in Bangladesh. The company started in the US in 1997 and is still seeing a payback rate of 98 percent.

From Newsweek, writer Rana Foroohar gives this example that sums up Grameen Bank's unique way of lending.

Laura Falcon, an Ecuadoran immigrant working as a babysitter in New York, became an entrepreneur by accident. About a year ago, when her uncle back in Ecuador was having hip problems, Falcon sent him some vitamins that seemed to help. She began to think there could be a broader market for the products, which are not widely available in her home country. But she needed a loan to buy them in bulk, and as a person with no credit history she couldn’t get one from any local bank.

An agent at a local immigration center pointed her to Grameen America, the U.S. offshoot of the Bangladeshi micro-lending operation. If she put together a group of five entrepreneurial friends and relatives, Grameen officials told her, they could each take a $1,500 loan, to be paid back in weekly $30 installments (plus $3 in interest). If one person in the group defaulted, all would be responsible. Falcon quickly organized a cadre of women who now run businesses, including an ice-cream stand, a cupcake-catering operation, and a fruit stall. Every Monday at 7 a.m. sharp, they meet in a brownstone in Brooklyn to make their payment to a Grameen center manager, and talk about the challenges of running their businesses. Then it’s off to their regular day jobs. Falcon herself is now doing a brisk export business and is well on her way to saving the $4,000 she needs to renovate part of her home and open a child-care center.

Three years ago, no one could have predicted that one of the few financial institutions to be expanding in America would be a Bangladeshi bank specializing in tiny loans to people below the poverty line (most of them women). But microcredit has become a bright spot in the global financial system, with governments and the private sector looking to it as a way to create prosperity in the most vulnerable populations. Micro-lending has been popular in the developing world for decades, but is gaining steam in rich countries now too. Grameen, founded by Muhammad Yunus, who won the 2006 Nobel Peace Prize, has operated in the U.S. since 2007. It has branches in New York and Omaha, and is expanding to San Francisco. It joins other microlenders like the Latin American Acción, which offers larger loans to more affluent borrowers.