[Print For A Purpose] Launches 'Fight Poverty With Your Printer' Campaign During the Annual Send My Friend to School Week (April 24-30)

from PR Web

The money-raising campaign invites consumers and businesses to join the fight against poverty through the everyday use of their printers.

Montague, MI (PRWEB) April 21, 2006 -- Print For A Purpose, a cause-driven retailer based in Michigan, announces the launch of the Fight Poverty With Your Printer campaign -- kicking off officially on Monday, April 24, the first day of the Annual Send My Friend To School Week. The company is launching with an initial goal to raise $25 Million for poverty-fighting organizations over the next five years.

“Over 100 Million children around the world are not getting the education they need to increase their income potential, improve their farming practices, and stop the spread of disease,” says Mark Terpstra, founder of Print For A Purpose. “I experienced this first hand growing up in a farming village in Senegal (West Africa). Some of my boyhood friends didn’t attend school because they couldn’t afford to buy notebooks and pens.”

That’s why Print For A Purpose is launching a national effort to raise money for education, microbusiness development and other poverty needs by selling print cartridges -- a product millions of consumers purchase on a regular basis. For every cartridge purchased from the Print For A Purpose website or catalog, 5 to 10% of the purchase price is donated to nonprofit organizations that are fighting poverty.

Buying one $20 cartridge from Print For A Purpose results in a $1 or $2 donation (depending on the brand of cartridge purchased). In many countries, that’s enough to pay for year’s worth of notebooks and pens for one student. A businesses that spends $1,000 on cartridges over the course of a year will contribute an average of $75 -- enough to pay for a whole year of primary school for an impoverished child.

“Consumers spend $45 Billion on print cartridges every year,” says Terpstra. “This campaign is a small but practical way for these consumers to be engaged in the lives of the 1 billion people who live in extreme poverty. Our goal is to raise $5 million every year - that’s enough to send 65,000 poor children to school every year. That is exciting to think about.”

Consumers and nonprofits can join the campaign by visiting http://www.PrintForPoverty.com or by calling toll free 1-866-637-3165.

About Print For A Purpose
Print For A Purpose is a cause-driven retailer who’s mission is to bring millions of cartridge consumers together to support nonprofit causes. Print For A Purpose supplies ink and toner cartridges for over 7,000 printers, copiers, and fax machines. Consumers and businesses can place orders online, by phone, or by fax. For every cartridge ordered from Print For A Purpose, 5 to 10% of the purchase price is donated to the customer’s chosen cause.

Print For A Purpose was born out of the personal experience of founder, Mark Terpstra. Terpstra lived in Senegal (West Africa) for the first 15 years of his life. The friends he grew up with lived in extreme poverty -- at times only eating three meals a week. This experience left Terpstra with the desire to start social ventures that could make a difference in the world.

The company website is located at http://www.PrintForAPurpose.com.