One of the problems addressing the social issues surrounding poverty - for those not affected by it directly - is that one is usually not subjected to the concept of what poverty means until around the age of college. Then any number of influences can expose one to the idea of poverty but it tends to still be an external 'issue' to be addressed.
I imagine that in order to affect a change in how society views the concept of poverty, its going to need to be something that is learned at a much younger age - an idea folded into the growth of the youth in society so that they can garner an appropriate relationship.
Ideas like the Sesame Street poverty character and this new Comic Book by the UN are signs that the foundations of society are making a shift in understanding our relationship with poverty.
"The book, primarily aimed at children between the ages of eight and 14...provides an interactive way to help young people understand, familiarize and reflect about the MDGs as well as invites them to take action through several activities provided in an adjoining educational guide."