[Africa] Ghanaian Stars in Poverty Campaign

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Amandzeba Nat Brew

Creative Storm will on Thursday June 16 2005, launch special celebrity adverts at the Busy Internet in Accra featuring African and Ghanaian personalities, who will promote the campaign against poverty in Africa.

Some of the Ghanaian entertainment and public personalities featured in the adverts that will soon be on television and radio include Mac Tontoh, David Dontoh, Rex Omar, Kwesi Nti, Mzbel, Tic Tac, Bibie Brew, Sydney, Ebo Taylor, Pangy Anoff, Iso, KSM, Slim Buster, Doreen Andoh, Kwame Sefa Kayi, Diana Yanney, Kofi Bucknor, Dezmon 2Tu, Kofi Agorsor, Amandzeba Nat Brew, Israel Laryea, Blakofe and many more.

The launch will also premier the AFRICA SNAPS, a series of radio and television adverts to be broadcast in fifteen African countries and at live concerts throughout the world.

They feature musical stars such as Youssour N'dour (Senegal), Ladysmith Black Mambazo (South Africa), The Mahotella Queens, Eric Wainainai (Kenya), Seun Anikulapo Kuti (Nigeria)and many civil society leaders.

Like the click advert featuring Bono, Brad Pitt, P. Diddy and other celebrities, AFRICA SNAPS deploys the simple symbolism of the snapping fingers powerfully, to remind us all about a harrowing statistic - every three seconds, a child dies from extreme poverty in Africa.

Some of the featured artistes will perform at three special live regional concerts, including one in Accra on Saturday September 3 2005.

The launch will also kick off an innovative mobile phone SMS campaign in fifteen African countries, offering millions of people the opportunity to send text messages about poverty to the world's richest countries.

Uniquely, the collection of messages in countries such as Ghana and Kenya will be led by masqueraders walking and dancing on ten-foot stilts and brandishing giant mobile phones.

Thursday 16 June marks the Day of the African Child.

Consequently, the launch is dedicated to the memory of African children. On this day, thousands of children, wearing white bands and beads - symbols of the anti-poverty campaign will be taking part in activities throughout Africa.